Why SEO Matters in 2019

We’ve talked about why Search Engine Optimization (SEO) should be a foundational pillar in growing your business online, however, in this article we are going to take a look at why in 2019, it’s more important than ever to focus on improving your website rankings.

Back in the day if we were interested in purchasing a product, we would either phone around to learn more about a specific offering or we would physically have to go to the mall and visit each shop that we thought might stock this specific item.

However, this is a major inconvenience.

As first of all, it can take a lot of time out of our day to drive to the mall and potentially two or three other independent outlets, and two we weren’t always sure if the store might have our specific item in stock which would lead to more time being wasted.

Thanks to the internet this all changed.

Search Engines has disrupted the way we shop

Today if we wanted to buy or shop for something, we can take out our phones and search for the specific item within a few seconds.

We can learn more about the specs of the product and even see if it’s in stock or not while being able to determine how long it might take to receive it if we had to order it on the spot.

This is all possible thanks to search engines like Google.

Search engines have literally disrupted the way consumers shop for products and services.

In fact, stats show that today, 90% of all purchases (on- or offline) start with a search engine.

This means that nine out of ten people search for more info on a specific product before they make up their minds whether it’s worth purchasing or not.

Search Engines are User Intent Focused

The moment you search for an item online you are technically showing intent to purchase the specific product or service.

Think about it like this, why would you learn more about a specific products’ price, specs and other information if you were not planning on buying it for yourself or someone else?

With that said, search engines allow businesses to show their offers to people who are actually interested in making a purchase unlike most traditional advertising methods.

So, if more people are allowing search engines to influence their decisions shouldn’t you start focusing on improving your website rankings?

Conclusion

The fact that more and more people are gravitating towards online searching is the key reason why you should start focusing on improving your SEO in 2019.

Marketing is all about ensuring your brand is visible at the right time to the right audience and that is exactly what search engines allow you to do.

By hacking your way up the search results page, you are ensuring your product or service is shown to whomever has actual intent when it comes to purchasing your offering.

The search engine space is also becoming more competitive, this means the longer you wait the more difficult it’s going to get to improve your rankings.

If you are interested in learning more about SEO and some of its best practices, then make sure to look at our SEO and Web Analytics Course.

Get in touch with the Digital School of Marketing

Our SEO and Web Analytics Course can be completed on average over a 3-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics.

After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.