Digital School of Marketing-Sales Management
How Sales Management Drives Success in Luxury Brands
The luxury market is among the most unique and competitive markets in the world. High-end fashion designers, fine jewellers, luxury auto manufacturers, and even purveyors of premier hospitality experiences hold a special place based on heritage, exclusivity and emotion. Unlike mass-market goods, luxury items aren’t just bought—they are selected as…
Digital School of Marketing-Sales Management
How Sales Management Teams Can Build Resilience and Thrive
In an era of significant economic uncertainty, implementing a resilient business model is no longer a nice-to-have, but rather an organisational necessity. Sales organisations are often at the forefront of economic changes, technological disruptions, and unforeseen global events. Targets are more challenging to hit, consumer behaviour can change quickly, and…
Digital School of Marketing-Sales Management
Effective Sales Management in the Media and Entertainment Industry
The World of Media and Entertainment is a constantly changing space driven by shifts in consumption patterns, technological innovation, and relentless competition. From streaming services to live events, digital advertising to music distribution, in the world’s most dynamic industry, trends can change fast, and innovation will make or break you.…
Digital School of Marketing-Sales Management
Crisis Management Strategies for Sales Management Teams
In business, no team is ever safe from a surprise. Paying for economic slowdowns, supply chain interruptions, market volatility, and global events like pandemics can lead to crises that create enormous demands on businesses. Nowhere are the stakes higher for salespeople. Revenues fall, and targets seem out of reach, as…

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