Marketing has changed drastically in the last 20 years, so it’s no surprise that many companies are questioning whether to spend their budget and time on digital marketing or traditional marketing. Billboards, television commercials and print ads are not yet a thing of the past, but the internet, social media, and…
Digital Marketing is no longer a hype. It is the primary driver of business growth today. With billions of people active online daily, brands must learn how to survive and thrive in the digital environment. For small business owners, marketers looking to do something different and add another tool to the belt,…
In the world of Digital Marketing, “The customer is the one with the gold”. This is more than just about serving ads or sharing messaging — it’s about understanding where your audience is along the decision journey and how to move them from interest to action. That’s the process we call the customer…
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