Adobe Photoshop and Illustrator are two of the most accepted graphic design software applications used by designers, artists, and photographers. Both applications are widely used in the creative industry and are part of the Adobe Creative Cloud Suite. While both software programs offer similar features, they are designed for different…
Web analytics is the practice of gathering, measuring, analysing, and reporting website data to better understand website performance, visitor behaviour, and website optimization opportunities. A key aspect of web analytics is the use of metrics, which are quantifiable measures used to track website performance and visitor behaviour. In this article,…
Web analytics is a powerful tool that can be used to improve website performance in a variety of ways. By collecting, measuring, analysing, and reporting website data, web analytics provides valuable insights into website traffic, user engagement, and conversion rates. In this article, we’ll explore how web analytics can be…
Search engine optimization (SEO) is a very effective digital marketing technique used to increase website visibility and traffic through organic search engine results. It’s important to note that SEO is a long-term strategy which requires consistent effort and patience. Many aspects contribute to the time it takes to see results…
Optimizing website content for search engines while maintaining a positive user experience can be a challenge. Many website owners make the mistake of solely focusing on search engine optimization (SEO), sacrificing user experience (UX) in the process. However, with the correct strategies, it is possible to achieve both goals. In…
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