The digital marketing industry is experiencing a period of great innovation, and at the forefront of this movement are Artificial Intelligence (AI) and automation. These are no longer future technologies, but are transforming the way that brands reach, understand and activate data and campaigns. AI and automation – when speed,…
There has never been a more complex marketing funnel. When customers interact across multiple channels, businesses need innovative, adaptive systems to help them guide customers from awareness to action, anticipating personalised experiences and progressing rapidly through stages. To do so, we can always rely on Artificial Intelligence. Artificial Intelligence is…
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