Search Engine Optimisation Blogs

DSM Digital School of Marketing - Google Analytics
What Does Google Analytics Do?
Google Analytics is one of the most generally utilised digital analytics software. It is Google’s free web analytics service which allows you to analyse in-depth detail about the visitors on your website. It offers valuable insights which can assist you with shaping the success strategy of your business. As almost…
DSM Digital School of Marketing - duplicate
How to Check for Duplicate Content
Different types of content issues may plague a site – from URL-based content issues down to physical duplicate content which are actually replicated from page to page without many alterations. As if that weren’t enough, you also have other WordPress-specific duplicate content issues to worry about, such as duplicate content…
DSM Digital School of Marketing - search engines
Do You Know How Search Engines Actually Work?
Ultimately, search engines are answer machines. They exist to discover, understand as well as organise the internet’s content. This is so that they are able to offer the most relevant results to the questions which searchers are asking. In order to display in search results, your content is required to…
DSM Digital School of Marketing - on-page optimisation
What Is On-Page Optimisation? Find out in this article.
On-page optimisation (which is also called on-page SEO) is the practice of optimising individual web pages in order to rank higher as well as earn more relevant traffic in search engines. ‘On-page’ refers to both the content and HTML source code of a page which can be optimised, as opposed…

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