The term ‘social media influencer’ refers to an individual who uses a variety of social media platforms to air their opinions on specific brands or products. As a result, they will influence their target audience. The concept of an influencer is simple A social media influencer is a ‘normal’ person…
In yesterday’s article, entitled What social media platforms should my business have a presence on?, we chatted about the difference between B2B (business-to-business) digital marketing as opposed to B2C (business-to-consumer) digital marketing. We also look at what type of content is good to share, on social media platforms, if you…
Social media marketing is a highly effective tool for B2B brands in order to generate leads and drive sales. However, the goals, strategies and channels for B2B differ greatly from that of B2C brands. These variances have a significant impact on how brands form goals, strategies, and content plans for…
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