Digital Marketing Blog

Website Developer Workflow
Should I Hire a Full-Time Website Developer
We are living in a day and age where most businesses have websites,. Most websites have a specific set of features.  (This is all dependent on your product or service of course.) Does your business have a website that requires updates on a monthly basis? Or, maybe you are in…
DSM Digital School of Marketing - customer buying cycle
What is a Customer Buying Cycle?
As the owner of a website, you need to be intimately aware of the customer buying cycle. This is the process that he or she will go through before making the decision to purchase your goods or services. This information is vital to you as – armed with this –…
Inbound Marketing Banner
What is Inbound Marketing?
Back in the day, brands had to spend millions of rands on billboards, newspaper and radio ads to tell people about their product or service. This method of marketing is called the “Push Method”. This is because brands are technically pushing themselves onto the public. Over time the Internet has…
DSM Digital School of marketing - user intent
Why User Intent Must be Top priority in a Design Marketing Strategy
Are you in the process of designing a digital marketing strategy but don’t know what should come first? Maybe you’re thinking that all it involves is backlinks to your sites or that merely ranking higher on search engines will do the trick. If this is the case, then you are…

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