The Brand Strategy is the patty, the core of the burger or let's rather call it brand for now. It is a long-term plan to achieve a series of long-term goals that attracts and speaks to your ideal customer. A successful brand strategy consists of the brand's vision, mission, purpose and its promises to its customers. How will these be communicated? In what tone of voice and personality should the brand speak?
In the strategy we analyse your ideal customer and we spy on your competitors. By doing a competitive analysis we know how to position your brand so that it can stand out from its competitors.
As a summary, the brand strategy is the juicy patty that leaves the customers drooling and coming back for more.
The creativity is all the other ingredients that enhances the burger. This process is guided by the brand strategy, we take the results from the brand strategy and start to communicate it visually. We plan what colours to use, what fonts to use, what image style to use and what other graphic elements to use.
The creativity planning is delivered as a Visual Brand Guide Book, so that there is a consistancy in all future design deliverables.
One can say the craftmanship is the bun of the burger, it is the physical part of the burger that you can hold and grab in order to take a bite. It is the actual creation of the deliverables like the packaging, website, banner, video etc.
We work with a network of creators, where each one specialise in their sector. So you know that no matter what deliverable you need, a specialist will work on it with the creative guidence of a creative director.
In a workshop we sit together with you and discover the following:
We assist in leading the creative process of your brand:
With our collaboration network we can offer you the full package:
