Search Engine Optimisation Blogs

DSM Digital School of Marketing -SEO
How To Infuse SEO Into Your Social Media Marketing Strategy
Putting together great content is fundamental to any marketing strategy. However, this it is not sufficient. That great content needs to be seen. Social media can assist your content and SEO strategy on many levels. Why Does Social Media Matter For Your SEO Strategy? For the past decade, the most…
DSM Digital School of Marketing - PPC fraud
How To Handle PPC Fraud
PPC fraud has been around ever since the early years of this type of advertising. However, the techniques and the technology have been growing increasingly sophisticated over the years, with the volume of PPC ad fraud holding fairly steady. Most people are aware of click fraud, which is the most…
DSM digital School of Marketing - SEO
How Can AI Automate SEO Tasks?
AI as well as machine learning and neural networks are significant buzzwords in the SEO community today. Marketers have emphasized these technologies’ ability to automate time-consuming tasks at scale. This can lead to more successful campaigns. However many professionals frequently have trouble distinguishing between these kinds of concepts. Artificial intelligence…
DSM Digital School of Marketing - SEO
How To Create Compelling SEO Content? Read this article.
Putting together content for SEO purposes is frequently linked with keyword-stuffed articles which lack quality and voice. However, as Google continues to push search marketers towards optimising for humans rather than algorithms, that type of content is rapidly losing visibility in the search results. In any case, without SEO your…

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