The main difference is that Search Engine Optimisation (SEO) is focused on optimising a website in order to obtain traffic from organic search results. Conversely, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic as well as paid search traffic. How does search…
Many digital marketers and business owners fail to get results from their search engine optimisation efforts. Frequently, it’s because they’re falling prey to common SEO mistakes. The demands on SEO are growing every single day and so are the opportunities in SEO. Not only is the SEO discipline expanding rapidly…
As any good marketer knows that a strong marketing plan relies on the following tried-and-tested elements: Market research, Segmentation/targeting/positioning, Objectives, as well as The 4Ps and tactical planning A successful marketing strategy is founded on a thorough understanding of your market, audience, competitors as well as brand. Only then will…
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