Search Engine Optimisation Blogs

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Do you have to pay for SEO?
In previous articles – such as What does SEO mean in marketing? and What does an SEO specialist do? – we outlined some of the basic concepts in SEO or Search Engine Optimisation. The process of SEO has varying price tags attached to it: it can cost as little as…
DSM Digital school of marketing - SEO specialist
What does an SEO Specialist do?
In our recent article entitled What does ‘SEO’ mean in marketing? we said that Search Engine Optimisation (SEO) is about making the process of search easier for Internet users so that they can find what they are looking for easily. So a simple job description for an SEO expert would…
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What does ‘SEO’ mean in Marketing?
The Internet continues to explode every single day and it has revolutionised the way that many marketing processes take place. For example, Google has coined the term ‘Zero Moment of Truth’ (ZMOT) to describe how the Internet has reshaped the manner in which customers make buying decisions. (To learn more…
DSM Digital School of Marketing - Rank on the first page of Google
How to Rank on the First Page of Google
It’s a fact that approximately 80% of online, and more than 45% of offline, purchases all start with a search query. What is a search query you might wonder? Well, it’s any form of an online search happening on a search engine like Google, Bing, or Yahoo, etc. So in…

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