Search Engine Optimisation Blogs

DSM | Digital School of Marketing - search engines
Why SEO Matters in 2019
We’ve talked about why Search Engine Optimization (SEO) should be a foundational pillar in growing your business online, however, in this article we are going to take a look at why in 2019, it’s more important than ever to focus on improving your website rankings. Back in the day if…
DSM | Digital school of marketing - search engine rankings
Why Care about your Search Engine Rankings
It’s a fact that majority of purchases (online and offline) start with a search engine. Think about it. What do you do before you buy a car or a watch? The chances are that you are first going to jump onto Google to have a closer look at the specs…
DSM Digital school of marketing - SEO
Why SEO is Sometimes More Important than PPC
Depending on the nature of your company, Search Engine Optimisation (SEO) may contribute more to you achieving your overall business strategy as opposed to Pay-Per-Click (PPC) advertising does. In this article, we take a closer look. PPC vs SEO Look at your budget first New information released by the Small…
DSM Digital School of Marketing - simple seo techniques
Simple SEO Techniques can get you Soaring
Almost 60% of South Africans now have access to the Internet. This is according to an annual report from We Are Social and Hootsuite. Most Internet users access the service on cellphones and tablets. With this massive digital audience, good SEO techniques can see your traffic increase to your websites.…

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