The term ‘organic search’ (which is also known as natural search) represents unpaid search results. Organic search results are based on significance to the user’s search query. These results are also based on links and domain authority in addition to other organic ranking factors. Paid search results (pay-per-click advertising) are…
SEO can be divided into two main groups: on-site SEO and off-site SEO. On-site and Off-site SEO On-site SEO On-site SEO deals with the optimisation of elements on a website to improve its relevance and visibility to search engines. This can include optimising keywords, user experience, code optimisation and the…
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