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DSM Digital school of marketing - keyword stuffing
What is keyword stuffing and why must I avoid it?
The term’ keyword stuffing’ refers to the practice of including a considerable number of keywords in the content on your website. In addition, keyword stuffing also consists of the stuffing of meta tags on the site. This is done to try and artificially increase a page’s ranking in search results…
DSM Digital school of marketing - website content updates
How often should content on my website be updated?
Whether you have a blog, corporate website or ecommerce store, updating your website on a regular basis has many benefits. The main benefit is that it’s a signal that your website or business is active and alive. In this article, we’ll have a look at other benefits that regularly updating…
DSM Digital School of Marketing - Algorithms
Why is it important to have referral traffic?
Most digital marketers have one goal in common. This is to increase the amount of traffic to their website. There are various tactics for accomplishing this goal. These include: Search engine optimisation (SEO), Pay per click advertising (PPC), Blogging, and Social media marketing, The challenge is that SEO takes time,…
Digital School of Marketing-Keyword Cannibalisation Banner
What is ‘keyword cannibalisation’? How can you fix it?
The term ‘keyword cannibalisation’ refers to when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. While this can occur unintentionally, having a group of pages that target the same keyword can cause problems. Keyword cannibalisation can also happen if you don’t…
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