Search Engine Optimisation Blogs

DSM Digital School of Marketing - outbound links
What is an outbound link?
The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which are going to take you to alternative webpage or website. Most, if not all, websites include outbound links. There are two kinds of outbound links. These are nofollow and dofollow…
DSM Digital School of Marketing- wordpress
How do you choose a WordPress theme? Read this article to find out.
One of the most widely spread misconception about WordPress is that it is just a blogging platform. Although WordPress started off as a blogging tool, it has developed throughout the years into a powerful website builder as well as a strong content management system (CMS). One of the features that…
DSM Digital School of Marketing- landing page
What exactly is a landing page?
In digital marketing, the term ‘landing page’ refers to a standalone web page which is created exclusively for a marketing or advertising campaign. A ‘landing page’ is where a visitor to a website “lands” when they have clicked on a Google AdWords ad, a social media post, an organic listing…
DSM Digital School of Marketing - search engine optimisation
Do you know what Search Engine Optimisation is?
‘SEO’ refers to the term Search Engine Optimisation. SEO is the exercise of increasing the quantity, as well as quality, of traffic to your site. This is done by using organic search engine results. All of the main search engines – such as Google, Bing and Yahoo – possess primary…

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