Search Engine Optimisation Blogs

DSM Digital School of Marketing - Become An SEO Professional
What Skills Do You Need To Become An SEO Professional
SEO or search engine optimization has always played a significant role in digital marketing. This is mainly due to the power that search engines wield over organic search. If you want to drive traffic to your website and earn a good SERP ranking, you need to have the skills and…
DSM Digital School of Marketing - anchor text
What is anchor text?
The term ‘anchor text’ denotes to the text that is clickable in a hyperlink. Search Engine Optimisation (SEO) best practices recommend that anchor text be suitable for the page that you’re linking to. This is rather than the anchor text being generic text. The blue anchor text that is underlined…
DSM Digital School of Marketing - banner advertising
Is banner advertising still all it’s cracked up to be?
All of the clicks for online adverts are obtained from only 16% of Internet users. That means that, in terms of your digital marketing, if  you’re optimising your advert for this 16% of users this is a very small audience to capture. As customers become more digitally savvy (which is…
DSM Digital School of Marketing - duplicate content
Why is duplicate content on your website bad?
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or are very similar. (The latter category is known as common or near-duplicates.) The term ‘near-duplicate content’ refers to two pieces of content that only have only minor differences between them.…

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