Search Engine Optimisation Blogs

DSM Digital School of Marketing - keyword research
What are keyword research best practices?
Keywords are the most active ranking factors for SEO. Search engines are always looking for strong keywords to crawl and index on a website. They are the “key” words that a search engine algorithm uses to analyse and match against others. In other words, keywords and phrases act as connectors…
DSM Digital School of Marketing - url
How rewrite a URL
For computer networks as well as servers to be able to communicate with one another computers rely on a language which is made up of numbers in addition to letters. This is called an IP address. Every single device which is connected to the Internet has an IP address which…
DSM Digital School of Marketing - duplicate content
What is duplicate content, exactly?
The term ‘duplicate content’ refers to content which appears on the Internet in multiple places. ‘These places’ are defined as a location that has a unique website address (URL). In other words, if the same content is displayed at more than one web address, this is said to be duplicate…
DSM Digital School of Marketing - SEO
The best site structure for SEO
The better your website structure is, the increased chances you will have of ranking higher in the search engines results pages (SERPs). Every site has some “structure”. It may be a rigorous as well as streamlined structure. Alternatively, it may be a disorganised jumble of pages. If you are deliberate…

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