Search Engine Optimisation Blogs

DSM Digital School of Marketing - optimise your content for SEO
How to optimise your content for SEO
It is no longer enough to simply cram keywords and key phrases into the content on a page and expect it to rank in search engine results. On-page optimisation is an ongoing process and it must be done correctly in order for it to gain the traction it deserves. Page…
DSM Digital School of Marketing - Google ads
What are the different ad extensions for Google ads?
Google AdWords Extensions are a fantastic way for to your ads to stand out against your competitors in an online marketplace which is crowded. This is because these extensions can add an edge to any digital marketing campaign and assist with separating the top online performers from the mediocre. Extensions…
DSM Digital School of Marketing - web analytics
The SEO specialist’s toolbox for the basics of web analytics
The term ‘web analytics’ refers to the collection, reporting as well as the analysis of website data. The focus of an SEO specialist is on classifying measures based on your organisational and user goals in addition to using the data gathered from your website in order to determine the success…
DSM Digital School of Marketing - vertical search on SERP's
What is ‘vertical search’ on the SERPs?
“We often hear questions,” says Lisa Schneider: managing director of the Digital School of Marketing, “such as ‘How can I achieve first place page rankings in organic SERPs?’ or other queries such as  ‘How can I rank at number one?’” These are queries that are often asked of many of…

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