There is no doubt in any marketing expert’s mind that Google Analytics is arguably one of the most powerful digital marketing tools available today. Not to mention that it’s completely free. Today, digital marketing forms a big part of most companies’ roadmap to success. Google Analytics can be seen as…
At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locally in skills development. The industries that were…
According to the team at Digital School of Marketing (DSM), the explosion of reputable online marketing education providers, such as the DSM, is good news for entrepreneurs whose schedules are often very erratic and are unable to make set class times. “The main focus of entrepreneurs, whether they are selling a…
The ability to build a successful digital marketing agency lies in the structure of your company. The employment structure of a digital company as that of ‘ordinary’ companies. A group of people with different specialties manage the clients as opposed to your usual employment structure where the executive runs the…
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