Digital Marketing Blog

DSM Digital marketing course
What Makes A Digital Marketing Course Worth Doing In 2019?
Not sure a career in digital marketing course is for you? Well, we thought we would outline what some of the main benefits and perks are when it comes to embarking on your own digital marketing journey. Digital Marketing is a Survival Skill We’ve mentioned this before. Digital marketing is…
DSM Digital school of marketing - digital school of marketing
What is the Difference between Marketing and Advertising?
The differences between marketing and advertising are quite distinct. Many, though, don’t know what they are. Some even think they’re the same thing. Advertising is an element of your digital marketing strategy. It is a paid-for message that communicates an aspect of your company’s message. It can be found: Online…
DSM Digital School of marketing - email segmentation
Why Email Segmentation Is The Key To Successful Email Marketing
You know the gist when it comes to email marketing but what are these lists, segments and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly?…
DSM Digital School of marketing - small business
The Importance of Understanding Digital Marketing for Small Business
Digital marketing allows small business owners to develop marketing strategies that can compete equally with big brands. Putting such a strategy in place will see the business gain traction with a greater brand awareness push to consumers. Unfortunately, not many owners of small businesses make use of online digital marketing…

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