Email marketing is about creating a relationship with your customer. That means your emails need to be relevant and timely for each customer because not all customers are the same. ‘Email marketing segmentation’ is the division of email subscribers into smaller groups based on criteria such as: Geographic location, interests, and purchase…
Learning the art of the digital marketing sales funnel is a must for anyone putting together a digital marketing campaign or completing a digital marketing course. Google Analytics goes hand in hand with it as the platform monitors the movement down the funnel to maximise your return on investment. The…
Most businesses in 2019 rely on a variety of digital marketing channels to drive sales, create brand awareness and engage in effectively with their clients. The trend of online marketing ever increasing is set to continue. It has now become an essential investment for any business. Many misconceptions still surround…
Key Performance indicators (KPIs) measure aspects of your digital marketing campaigns. Data from analytics can be synced to instantly show how your campaigns are performing. Digital marketing KPIs are values used to measure and track the performance of an organisation’s marketing campaigns. Tracking these results can often be time consuming…
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