In the early 1980s, Michael Porter researched the ways that successful companies maintain long-term advantages over their competitors. Through this research, he created Porter’s Generic Strategies. Although developed over 20 years ago, these strategies play a very significant part in any digital marketing campaign today. Porter’s Generic Strategies Porter’s Generic…
Digital marketing is a vital part of any business operating in today’s global market. Digital marketers have the task of building digital relationships before closing a sale. Without it, a business will not survive. But with so many people and companies offering digital marketing services, how do you differentiate yourself?…
If you’re interested in a digital marketing career, 2019 is a great time to get started. According to research, the digital economy is growing three times faster than traditional marketing campaigns (such as print, radio and television). What Does a Digital Marketer Do? Part of the responsibilities of a digital marketer…
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