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DSM Digital school of marketing - email marketing metrics
What Email Marketing Metrics should you be Measuring?
While e-mail marketing metrics are hugely important they can also be confusing. Even the word ‘metric’ is more complex that it needs to be. In the digital marketing space, metrics are simply measurements. We’re interested in metrics because they give us a way to find out if our e-mails are…
DSM Digital school of marketing - email marketing strategy
How to Develop an Email Marketing Strategy
An e-mail marketing strategy can be thought  of as the digital marketing strategy that an organisation adopts  which combines all of its e-mail marketing goals into one comprehensive plan. It is imperative that such a strategy is drawn from market research and focuses on the right product mix in order…
DSM - digital marketers
What Precautions Digital Marketers need to take During Load Shedding
In the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is playing havoc with business owners who aren’t lucky enough to have generators to take over when the municipal supply goes down and whose smooth operations rely on the presence of…
DSM Digital School of Marketing - quality score
Why you Should have a Good Quality Score for Google Advertising
Google is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation (SEO), the search engine will penalise you if it finds duplicate content on your website. It thus makes a lot of sense that, in their advertising terms and conditions, Google…
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