“Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.” (HubSpot blog, June 2018) This definition sets the stage for what the customer acquisition process…
In this age of the Fourth Industrial Revolution, Big Data and the Internet of Things, we are suffering from information overload. As such, we disregard information that is not relevant to us and is packaged into easily digestible pieces. The Internet has made marketing that much easier because it is…
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