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DSM Digital School of marketing - retain customers
How can you use Digital Marketing to Retain your Customers?
Michael LeBoeuf said that “a satisfied customer is the best business strategy of all”. And we wholeheartedly agree. A business without customers is like a balloon without air. However, it’s not only about getting new customers but keeping them. This is something that you can do very effectively with digital…
DSM Digital school of marketing - digital marketing plan
What Areas should you Cover in your Digital Marketing Plan?
The importance of a digital marketing plan, for a business, cannot be overstated. And as Sir Winston Churchill once said, “He who fails to plan, plans to fail.” Several activities or areas should be included in a digital marketing plan. Read on to find out what these are. Digital Marketing…
DSM Digital school of marketing - personal branding
What is Personal Branding?
Have you ever been asked the question: “What is your personal brand?” No one would expect you to give a highly complicated answer that is full of business school-type jargon. In this article, we’ll break down what a personal brand is, why it’s important and how you go about creating…
What Start-up Businesses Need To Know About Brand Development Article Banner
What start-up businesses need to know about brand development
According to the team at Digital School of Marketing, a brand is much more than a logo or a slogan – it is the way a consumer or potential customer will recognise you and your company. When they see your brand – be it on an advert in a magazine, social media…
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