Content marketing gives brands a voice and introduces them to their audiences in a meaningful way. But not all content is created equal. To longform or not to longform, that is the question every Marketer asks themselves. Both have their advantages. It’s all about knowing what format is most suitable…
Digital Branded content is not only posting on social media or writing blog articles. It’s knowing where your audience is in the customer journey and providing them with precisely what they need at that moment. This is where the concept of the branded content funnel enters. To this discussion, let’s…
In this fast and furious digital age, where video is king on social media, podcasts are the toast of the town, and blogging is super old-school. However, blogging is one of the most successful content marketing approaches, especially for companies that desire to establish credibility, increase visibility, and cultivate connections with the…
In the fast-paced, get-it-now world we live in today, consumers are constantly being flooded with ads, promotions, and sales offers just about everywhere they turn. So what’s a business to do to get noticed, make a connection and get attention without dominating or annoying an audience? The solution, however, is in a more…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
