Content Marketing Blog

DSM create engaging content for your website
How To Create Engaging Content for your Website
Today the word engagement is thrown around a lot more than it was 10 years ago. This is mainly because it’s a popular metric on platforms like Facebook, Instagram, Google, and many other online platforms. Owing to the importance of engagement, you need to know how to create engaging content…
DSM Digital school of marketing content audit
What Performance Metrics Should You Use in a Content Audit
Bill Gates is known for saying that: “Content is King”. Boy was he right! Today, more and more companies are leaning towards a content marketing strategy. Content is the number one way for a brand to communicate with their audience. It doesn’t matter if it’s in the form of video,…
Content Auditing
5 Reasons you Need to be Doing Content Auditing
Search engine optimisation (SEO) is a landscape that is continually changing because Google constantly releases new updates to their algorithms. Search engines force organisations with an online presence to re-evaluate their SEO strategies and, as a result, these companies have no choice other than to carry out content auditing from…

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