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DSM Digital school of marketing - types of content marketing
What Types of Businesses can Content Marketing Help?
Content is everywhere. Emails, blogs, tweets, landing pages, and newsletters – they are all examples of content. Every digital marketing tool (SEO, links, keywords, etc.) revolves around content but does this mean your business can benefit from content marketing? The Content Marketing Institute reported that 58% of marketers and digital…
DSM Digital School of Marketing - keyword density
What is ‘Keyword Density’ in Content Marketing
One of the biggest drivers for digital marketers is to get onto the first page of the Google Search Engine Results Pages (SERPs). To do this properly, and not to resort to any black hat SEO techniques, you need to put keywords in your copy which are relevant to your…
DSM Digital school of marketing - why linkedin
Why LinkedIn Should Be Part of Your Content Marketing Strategy
The beauty of a content marketing strategy is that it is probably the most effective way of generating leads for your business that have a high return on investment (ROI). This is because – via the copy that you generate – readers are genuinely interested in what your business has…
DSM Digital school of marketing - small business owners
Why So Many Small Business Owners Don’t Have Time for Marketing
In 2018, The Small Business Institute (SBI) issued report which stated that small business only contributes 28% to the jobs of South Africa. This is despite the fact that just over 98% of the economy is made up of small to medium enterprises. Why is this? When an entrepreneur starts…
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