“Content is anything that adds value to the reader’s life.” Avinash Kaushik: Author, Web Analytics 2.0 & Web Analytics In a nutshell, a content marketer uses content to market a particular product and/or service. The type of content that a content marketing professional is not just text based. Although written content…
How many times recently have you heard or read the following phrases, “The video, that has since gone viral…” or “The tweet has blown up the internet…”? These phrases often accompany content that gets everyone talking, including clever campaigns, feel-good stories, unbelievable feats and, of course, more negative news and…
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