The dictionary defines lead generation as “the action or process of identifying and cultivating potential customers for a business’s products or services.” Leads (and ultimately, sales) are what every business works so hard for. Therefore, it makes sense that every marketing effort should yield leads in the end that can…
Many buzzwords are floating around in the digital marketing sphere these days, some of which include search engine optimisation, artificial intelligence, omnichannel and content marketing. However, what’s the big deal about these buzzwords, and specifically content marketing? According to B2C Content Marketing 2019: Benchmarks, Budgets, and Trends, which was released…
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