Content Marketing Blog

DSM Digital School of Marketing - curated content
The Difference Between Created and Curated Content
For the longest time, digital marketing experts have debated the differences between created and curated content. This begs the question: which of the two is better for you? Which content yields more results for your digital and social media marketing? Created or Curated Content? What is Created Content? This is…
DSM Digital School of Marketing - videos for your business
Should You be Creating Videos for your Business?
Video marketing isn’t a new concept. It’s growing year on year. Predictions are that video marketing will account for up to 90% of online traffic by 2020. This means that by 2020, video marketing shouldn’t just be one piece of your marketing strategy. You should be aiming to turn it…
DSM Digital school of marketing - become a digital copywriter
What Skills Do You Need to become a Digital Copywriter?
Copywriting become a career choice around the 1950s when traditional advertising started to skyrocket. Since then copywriting, overtime, has changed significantly. Today’s copywriting job looks quite different to what it did 50 years ago. The Internet came along and slowly started changing the game for everyone. Because of this, the…
DSM best time to post on social media
What is the Best Time to Post on Social Media
We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand’s presence. It’s one thing to put…

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