Content Marketing Blog

DSM Digital school of marketing - content calendar
The Secret to Designing a Content Calendar
Visualising how your content quota is going to be used in the forthcoming months is the best method of knowing what is being used and when it will appear. The process of designing a content calendar is crafted, visual expression of order. Like the seasons, life is ordered. If order…
DSM | Digital school of marketing - copywriting
Digital Copywriter vs Traditional Copywriter: What is the Difference?
Advertising dates back to the Ancient Greeks. The art of copywriting is just as ancient as it is an integral part of how advertisements are created. As the years have progressed and ways in which we advertise have changed, copywriting has needed to adapt. But has copywriting changed that much?…
DSM Digital school of marketing - content calendar
Why You Should Use a Content Calendar For Your Digital Marketing
Every successful person, has to be a big dreamer. We imagine what our future could possibly be, ideal in every respect. Then we work hard every day toward that distinct vision, goal or purpose. However, a goal without a plan is just a wish. By not preparing you are preparing…
DSM Digital school of marketing - hashtag
What is a Hashtag and How Should You Use It?
A hashtag is a word or phrase preceded by the hash mark (#). This was once your phone’s pound sign. It is used within a message to identify a keyword or topic of interest. It enables people to search for it. The hashtag symbol has become very popular so much…

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