According to the latest research which was conducted by the Content Marketing Institute (CMI) as well as MarketingProfs, a whopping 63% of companies don’t have a content marketing strategy. It’s no wonder, then, that it is most likely that those organisations who DO have such a strategy will be more…
Advertisements have quite a few components including a slogan, script, visuals, the trademark, and the layout. And while some people might argue the visuals are the most crucial component of an advertisement, there wouldn’t even be an advertisement without the script. As a person who owns a small business, it…
The practice of content marketing is a strategic digital marketing approach. Content marketing is centred around on designing and disseminating necessary, appropriate, and constant content. The goal is to attract and keep a clearly defined audience and. The endpoint is to drive profitable customer action. Rather than presenting your products…
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