Content Marketing Blog

DSM Digital School of Marketing - evergreen content
What is evergreen content?
Increasingly, online and digital publications are looking to publish evergreen content which can always to be applied to reader interests. This type of content will be less likely to become dated immediately. The idea behind evergreen content is to write compelling stories that are easily found by search engines. While…
DSM Digital school of Marketing - How To Create Interesting Digital Content Banner
How to write engaging email content
If you are looking to make content sound more human, brand voice is a good place to start. Consider the following basic rules of creating engaging email content: Be clear and use plain English. Steer clear of digital marketing jargon. Be helpful. Demonstrate to your audience the manner in which…
DSM Digital School of Marketing - write an effective email
How to write an effective email
Email marketing has made great strides in the past few short years. However, with all the fancy new functionality brands are utilising, you know what’s quite odd? A well-written, plain-text email can do just as well (if not better) than a highly designed email with tonnes of bells and whistles.…
DSM Digital school of Marketing - content marketing
What Is A Content Marketing Blogging Inventory
We’ve all wanted to revisit an old blog post or two that did well with readers in the past. And in content marketing, it’s not uncommon for your boss to request a random piece of content. Whether you want to do a follow-up post or just want to gush over…

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