Content Marketing Blog

DSM Digital school of marketing - content marketing metrics
5 Essential Content Marketing Metrics
How do you know if your content marketing efforts are paying off? Marketing is so much more than just creating and promoting interesting and good-looking pieces of content. Planning, designing and sharing marketing collateral is only half of a marketer’s job. The other half is monitoring the performance of shared…
DSM Digital School of Marketing - branding
Why entertaining content is the secret to branding
When most individuals think of the notion of branding, content isn’t typically the first thing which comes to mind. They usually think of logos, colour schemes in addition to taglines. In other words, those elements which are made use of in order to represent a business in their online as…
Content Marketing- Why You Should Search For Trending Hashtags Before Posting Content
Why you should search for trending hashtags before posting content
The thought of posting on Instagram without any hashtags is unheard of, but why are hashtags so important when it comes to posting on this super popular social media platform?  There’s no doubt that the seemingly insignificant #hashtag is a powerful little tool. With over 800 million monthly users, it’s…
DSM Digital School of Marketing - content marketing
What is visual content marketing?
Content is the supreme king in the world of digital marketing as written words still rule today. However, a content marketing trend which has become so mainstream that it’s hard to ignore its value. This is visual content marketing. It is no wonder that Facebook as well as YouTube are…

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