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DSM Digital School of marketing - copy
The best way to write copy for magazine adverts
The concept of adverts in magazines deals with print ads which appear in local or national magazines. When you speak about magazine advertising, most people have an image of the large, glossy, national publications which full of big brand advertisers. And it may seem like smaller businesses don’t belong alongside…
DSM Digital School of Marketing - copy writing
What elements does successful copy contain?
The value of a good piece of copy goes far beyond just making people read text. Good copy can enhance the level at which your clients trust in your brand. In addition, it can make them more likely to further promote your brand. When it comes to enticing clients to…
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What is creative writing in a marketing and advertising environment?
The correct definition of ‘creative writing’ is “writing which expresses ideas as well as thoughts in a creative way.” Put another way, creative writing is the “art of making things up” or putting a creative splash on history, as is the case with creative non-fiction. Creative writing is an art…
DSM Digital School of Marketing - writing
How to adapt your writing to ‘speak to’ different market segments
If you have two or more clusters of individuals that you need to reach with your writing, it makes sense to produce pieces of copy for ads with different messages and run them in targeted publications. However, if your budget is stretched, or if you’re running an ad in a…

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