Content Marketing Blog

DSM Digital School of Marketing - content audit
What is a content audit?
There’s never been a more important time for every business to optimise their content.  In fact, in this expanding digital world, content has never been more king.   However, creating content certainly is not just about putting information and images together, it’s all about the value your content is adding to…
DSM Digital School of Marketing - analyse data
How to analyse data from content marketing
As a content marketer, it’s not sufficient to simply research, write, publish, and repeat. It is vital for you to constantly measure the impact which your content marketing is having on your company.  In order to ensure that your content marketing is making the impact that you want it to…
DSM Digital School of Marketing - repurposing content
What does ‘repurposing content’ mean?
Repurposing your existing content is like renovating your (now adult) children’s old bedrooms and turning them into a study. You’re breathing new life into something that is still useful but could provide more value with a few changes and a makeover. Various content types hold an appeal for different audiences.…
Digital school of Marketing - content marketing course
Why doing a content marketing course is a good idea
The world is changing exponentially. Every single industry in South Africa is grappling with the challenge of how to integrate the Fourth Industrial Revolution – where technology will assist us with our work – into their day-to-day practices. What’s scary is that countries overseas are even talking about the Fifth…

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