Content marketing is at the very centre of most effective digital marketing campaigns. Behind every phenomenal brand there is a wealth of content that is valuable and relevant. This content truly connects with the company’s target market. However, you may still be speculating: why is content marketing so important? Content…
There are countless digital marketing tactics that are currently being used in order to attract new customers to a business. However, content marketing has quickly become a generally acknowledged tactic with nearly 90% of digital marketers using it for customer acquisition and engagement. Over 75% of those companies already using…
In the world of search engine optimisation, content plays a huge role. More and more brands are gravitating towards creating blog content which will allow them to boost their overall search engine rankings. However, coming up with content ideas can be tedious and sometimes just downright frustrating. In this blog…
Digital copywriters know their audience. They engage them through persuasive as well as accurate writing. As a digital copywriter, you’ll create the written content for website pages. You will be working in an employed position or as a freelancer. Your task will be to engage the reader and encourage them…
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