When we talk about digital marketing, the first thing most people think of is content. With popular phrases like “content is king” associated with marketing, who can blame them? Content is a crucial element of digital marketing because, without it, you have nothing with which to populate your digital space…
A successful digital marketing strategy provides the customer with what they want, when they want it. Sometimes, a successful marketing strategy for digital channels can even anticipate their wishes. The way that it does this is through dynamic content. Dynamic content offers you easy access to information that is relevant…
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or are very similar. (The latter category is known as common or near-duplicates.) The term ‘near-duplicate content’ refers to two pieces of content that only have only minor differences between them.…
The term ‘content marketing’ is the new buzzword in digital marketing. Everyone knows that it’s more effective that most forms of digital marketing – such as banner adverts – however, what is it really? How is it done? Content marketing is not copywriting First up, there’s a common misconception that…
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