American author, Amy Jo Martin, encapsulates the crux of social media: “Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.”…
According to some of the latest stats, there are some 3.2 billion people on social media. This equates to 42% of the population. 54% of social media browsers use these platforms to research products. This means that social media marketing is extremely powerful for brands and getting their message out…
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