Social Media Marketing Blog

DSM Digital school of marketing - improve customer relationships
Why does Digital Marketing Improve Customer Relationships?
Customer relationships are what drive business. If these suffer, business will suffer. But if businesses look after their customers, they will stay loyal for life. In today’s world, digital marketing plays a major role in maintaining and improving customer relationships. The need for businesses to always be online and reachable…
DSM Digital school of marketing - twitter to engage
How to use Twitter to Engage New Customers
If you were to liken the digital world to a ‘real-world’ social interaction, Twitter would be like the cocktail party. Just as such a party is used to meet new people and to network, Twitter is used to discover new products and services that you want to learn more about.…
DSM Digital school of marketing - Twitter Analytics
Twitter Analytics Explained
If you’re a digital marketer, then we are sure you are familiar with Facebook and Google Analytics.  However, in 2014, Twitter joined the party by launching their own analytics dashboard. Twitter Analytics ensures a strategic move towards greater transparency for its users and advertisers. You might have seen a few…
DSM Digital school of marketing - facebook advertising campaigns
How to Improve your Facebook Advertising Campaigns
Facebook offers so many opportunities for businesses to connect with potential customers because of the sheer number of people who use the social media platform. Reaching these people is a bit of challenge, though, especially since Facebook has made changes to what people see on their news feeds. The change…

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