Social Media Marketing Blog

DSM | Digital school of marketing - KPIs
What Social Media Marketing KPIs Should You Be Measuring?
Social media marketing is here to stay. The majority of digital marketing managers and directors plan to increase their digital marketing budgets in the coming year. Whether you are working with a social media marketing agency or you have your own in-house digital marketing team, it’s always essential to ensure…
DSM Digital school of marketing - social media influencer
What You Should be Looking for in a Social Media Influencer
Influencer marketing is big business. On Instagram alone, experts predict that the spend on this type of marketing is set to reach US$2.38 billion in 2019. However, there are many people on who say they are  social media influencers however this cannot be farther from the truth. In this article,…
DSM Digital school of marketing - industries on social media
Most Prominent Industries on Social Media in South Africa
Social media is booming in South Africa. It has been found that South Africans spend 70% of their week consuming  content on social media platforms. This figure is only set to increase in the coming year. The Africa Brand Index (ABI) looks at the most successful brands in Africa. In…
DSM Digital school of marketing - most used social media platforms
What are the Most Used Social Media Platforms in South Africa?
According to recent stats, 15 million people – in South Africa – use social media. This means that this arena is perfect for you to market your business. With the plethora of channels out there, you need to give some serious thought to how you put together your strategy for…

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