The COVID-19 pandemic disrupted industries, changed the behaviour of customers and made businesses start re-evaluating their strategies from scratch. One of the hardest-hit functions is Product Management. Companies were forced to change in a new world of remote work, rapid digital transformation and extreme market volatility that unleashed a wave…
It’s the backbone of product development and delivery in all industries. However, this is not only true for core elements like strategy, customer focus, or continuous improvement, but also when implementing Product Strategy in B2B (Business-to-Business) and B2C (Business-to-Consumer) contexts. These worlds present distinct challenges, customer expectations, sales cycles, and…
In today’s ever-evolving, customer-driven world, the line between product development and promotion is becoming increasingly blurred. The companies that experience true market success are the ones that recognise the effectiveness of synchronising Product Strategy and marketing from the beginning of the product development cycle to the follow-up strategy after launch. These…
Product Management for a hardware product is a combination of accuracy, endurance, and long-term planning. Unlike digital products or software, which can iterate rapidly and update overnight, hardware is a slower process with higher stakes and up-front costs. Products created by early-stage startups can be irreversibly influenced by decisions made…
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