Project Management Blog

Digital School of Marketing-Product Management
Managing Product Management Backlogs and User Stories
Product Strategy is about backlogs, Use Stories, etc. They affect how teams conceive, construct, and deliver value to users. However, acting on them effectively is more than simply checking off a list of requests and features. It requires clarity, prioritisation, and a deep understanding of the customer. And when a backlog…
Digital School of Marketing – Product Management
Building Partnerships and Alliances for Product Management Success
In today’s competitive business environment, an effective Product Strategy is more than just managing features and schedules. Nowadays, it also necessitates coordination between departments, ecosystems, and even external organisations. One of the most under-discussed execution levers in Product Management is building partnerships and alliances strategically. When done well, such relationships can…
Digital School of Marketing-Product Management
Handling Difficult Product Management Decisions
Working in Product Leadership is a great place to be, but it’s not necessarily a cushy job; PM is sexy but tough, requiring way too much strategy, empathy, and tough decision making that should require advanced degrees, not the basic degree (MBA) you hold. For every successful product launch and happy user,…
Digital School of Marketing-Product Management
The Product Management’s Role in Global Expansion
Going global is no longer a nice-to-have for tech companies and startups; it’s a competitive must-have. And as markets mature and growth stagnates domestically, expanding into international markets becomes a critical fulcrum of further success. The key to this growth effort is the product manager, who has an indispensable role covering strategy, execution,…

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