As artificial intelligence (AI) and machine learning (ML) revolutionise how businesses create, enhance, and grow products, product management is experiencing a significant shift. Previously, Product Managers depended on traditional market research, manual data crunching, and gut feel to make strategic decisions. Now, AI-powered insights, automation and predictive analytics empower product managers to…
The adage that a successful product implies amazing features and functionality, and that’s all there is to it is no longer true—currently, UX and UI design are crucial to how customers interact with a design. Good user experience and interface design make products easier to use, more accessible, and generally more…
Product management can be thought of as an iterative mechanism for deciding how to develop a product over time and in a way that addresses the changing needs of customers and the business. As the business environment continues to evolve rapidly, organisations must find the delicate balance between innovation and maintaining stability…
Customer support plays a critical, though often overlooked, role in product management — building products that customers want. Customer support teams engage with users daily, acquiring valuable content on product performance, usability problems, and unfulfilled customer needs. By infusing Customer service into the product management process, businesses can build more user-centric products,…
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