There’s much misinformation out there regarding content marketing. Not everyone has a good understanding of what content marketing actually means, what it’s for or the reason why it works. The reality is that content marketing — which is a marketing approach that is based on creating and distributing valuable content…
The term ‘content marketing’ refers to a strategic marketing approach that is focused on creating as well as distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience — and, eventually, to drive profitable consumer action. Traditional, hit-the-pavement, marketing will not work these days.…
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