In the past, brands were objects and concepts which you had a relationship with. But today, they are the relationships. Companies can create greater engagement, differentiation, and loyalty when defining a brand’s particular kind of relationship. This is especially true with regard to areas of digital marketing – such as…
Digital influencers have a huge impact on consumers. Their social media conversations are often so well crafted that they’re able to persuade and engage with customers in way that traditional marketing just doesn’t. While brand-specific content is useful, and helps to build trust with customers, sometimes the most influential content…
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