Public Relations Blog

DSM Digital School of Marketing - pr
The five things that everyone has to know about PR
“If I was down to my last dollar, I’d spend it on public relations.” This is Bill Gates, billionaire and founder of Microsoft’s take on the importance of public relations (PR). It is the relationship an organisation has with others and, yes, the lack thereof when needed can send a…
DSM digital school of Marketing - inbound pr
What is inbound PR?
For decades measuring the return on investment (ROI) of public relations (PR) efforts have proven challenging as a means to do so accurately simply did not exist. Inbound PR aims to challenge this by bringing PR efforts (such as content creation and media relations) and inbound digital marketing together. By…
DSM Digital School of Marketing - press releases
How do I get my press releases published?
Sending press releases to different media is a great way of sharing newsworthy events and occurrences in your company but keep in mind these should be written by professionals. Many deem writing as an easy task and this is the first mistake companies make when trying to cut costs. A…
DSM Digital School of Marketing - pr strategy
Why you need a PR strategy
The benefits of a strong public relations strategy far outweighs complacency and praying for free publicity when the opportunity arises. A goal-driven and deliberate strategy can set you years ahead of your competition’s reputation and sales. Unfortunately, PR is notorious for being misunderstood and neglected but, when optimised, companies can reach…

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