For decades measuring the return on investment (ROI) of public relations (PR) efforts have proven challenging as a means to do so accurately simply did not exist. Inbound PR aims to challenge this by bringing PR efforts (such as content creation and media relations) and inbound digital marketing together. By…
The benefits of a strong public relations strategy far outweighs complacency and praying for free publicity when the opportunity arises. A goal-driven and deliberate strategy can set you years ahead of your competition’s reputation and sales. Unfortunately, PR is notorious for being misunderstood and neglected but, when optimised, companies can reach…
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