Public Relations Blog

DSM Digital School of Marketing - corporate social responsibility
How corporate social responsibility can be utilised in PR
The term ‘corporate social responsibility’ (CSR) refers to organisational initiatives which benefit society. These enterprises fall into three categories, which are often called the triple bottom line: social, environment as well as economic. The growth of social media and PR has also influenced the significance of corporate social responsibility. Now,…
DSM Digital School of Marketing - cross-cultural communication
What is cross-cultural communication in PR?
The term ‘cross-cultural communication’ refers to the communication which takes place between people who are different in any one of the following examples: Working styles, How old they are, The country that they come from, What their cultural background is, What race they are, What gender they are, as well…
DSM Digital School of Marketing - CX
What is CX?
CX – or ‘customer experience’ – is the sum of experiences that a individual has in their interactions with a brand, from the time that they become aware of the brand right down to the lifetime of ownership of that brand’s products or services. CX is the roadmap which encompasses…
DSM Digital School of Marketing - link between PR and sales?
What is the link between PR and sales?
A significant issue which is driving many enterprises crazy is the time it can take up in order to convert a sales lead into a paying customer. They’re also struggling desperately  with getting any manner of response, for that matter. It usually doesn’t occur to sales and marketing teams that…

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